The Media Specialist

We make sure your story is heard — and believed.

Real media impact isn’t about volume or visibility. It’s about credibility.

Our work doesn’t chase headlines for the sake of coverage. It delivers editorial that influences investors, accelerates commercial momentum and positions leaders as trusted authorities in their industries.

The kind of coverage that boards notice, regulators respect and partners take seriously.

We don’t trade in vanity metrics. We secure media that moves markets, fills pipelines and builds long-term authority — not short-term noise. Through disciplined storytelling and journalist-led strategy, we turn our clients into go-to voices, not passing mentions.

In a world saturated with content, we understand the difference between media that looks impressive on a report and media that genuinely changes outcomes.

Why we're different

100% Media Relations.

Most PR agencies follow the same formula: draft a generic press release, blast it to a list of journalists, and hope someone picks it up.

We don’t work that way.

We partner directly with the media — collaborating with editors, producers, and journalists to create stories with impact. This means our clients aren’t just “hoping for coverage”

Most PR agencies follow the same formula: draft a generic press release, blast it to a list of journalists, and hope someone picks it up.

We don’t work that way.

We partner directly with the media — collaborating with editors, producers, and journalists to create stories with impact. This means our clients aren’t just “hoping for coverage” — they’re shaping the headlines.

The truth is, the vast majority of PR firms have never worked inside a newsroom. We have. As seasoned journalists ourselves, we know exactly how stories are chosen, framed, and elevated.

That’s why our clients consistently secure tier-one coverage, breakthrough results, and national attention.

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100% Media Relations.

Typical PR companies spend less than 10% of their time on actual media relations. The rest is diluted across promotions, social media, influencer management, sponsorships, events, and endless copywriting.

We’re different. Media relations isn’t a side offering for us — it’s the whole business. Every ounce of our expertise, energy, and strat

We’re different. Media relations isn’t a side offering for us — it’s the whole business. Every ounce of our expertise, energy, and strategy is devoted to securing powerful media coverage that moves the dial.

No distractions. No gimmicks. Just the relationships, insights, and storytelling that get your brand into the headlines.

We partner with the best event, social media, photographer, influencer and other specialists.

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Unmatched Media Reach

100% Media Relations.

Unmatched Media Reach

We don’t just generate publicity — we deliver headline-making coverage across every platform: magazines, newspapers, television, radio, podcasts, and digital.

Our reach spans both Australian and international media, ensuring our clients’ stories cut through nationally and globally.

We work directly with the most trusted and influential outl

We don’t just generate publicity — we deliver headline-making coverage across every platform: magazines, newspapers, television, radio, podcasts, and digital.

Our reach spans both Australian and international media, ensuring our clients’ stories cut through nationally and globally.

We work directly with the most trusted and influential outlets, including:

Australia: The Australian, Sydney Morning Herald, Wish Magazine, Luxury Travel, Vogue, The Age, Canberra Times, The Guardian, ABC, AFR, Forbes Australia, SBS,
International: BBC, CNN, CBS News, WSJ, NY Times, The Sunday Times, US ABC, Reuters, Financial Times, Fast Company, Inc., Entrepreneur, AAP

This breadth of access means our clients aren’t just part of the news cycle — they’re shaping it.

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SENIOR-LED. ALWAYS.

Why Senior-Only Matters

All work is led and executed by experienced communications professionals with decades of direct media, reputation and strategic counsel experience. There are no juniors, no graduates and no account hand-offs.

This matters.

Senior journalists engage with peers. Complex issues require judgement. High-stakes visibility demands precision.

Our clients work directly with the people responsible for strategy, advice and outcomes — ensuring clarity, discretion and stronger results.

This is why we work with a limited number of clients.

Industries & Experience

AI & Technology

Helping founders and companies explain complex technology clearly, responsibly and credibly.

Travel & Hospitality

Positioning destinations, hotels and experiences through authority-driven editorial.

Automotive & Mobility

Media strategy for challenger brands, market entrants and evolving mobility narratives.

Consumer & Wellness

Founder-led storytelling and credibility-building media programs.

Legal & High-Exposure Matters

Media relations under scrutiny, dispute or regulatory pressure.

- Media Relations - Issues & Reputation Management

The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.

We make sure your story is heard — and believed.

Real media impact isn’t about volume or visibility. It’s about credibility.

Why we're different

100% Media Relations.

100% Media Relations.

100% Media Relations.

100% Media Relations.

100% Media Relations.

Unmatched Media Reach

100% Media Relations.

Unmatched Media Reach

SENIOR-LED. ALWAYS.

Why Senior-Only Matters

A selection of media we work with

Industries & Experience

AI & Technology

Travel & Hospitality

Automotive & Mobility

Consumer & Wellness

Legal & High-Exposure Matters

Insights

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