When damaging media coverage threatens your reputation, the right response matters.
The Media Specialist helps individuals and organisations respond to serious media allegations, manage reputational crises and challenge potentially inaccurate or unfair reporting.
Led by journalist and senior media strategist Louise Greene, every engagement combines more than 30 years of media experience with rigorous evidence analysis, strategic judgment and direct personal understanding of reputational harm.
Experience From Both Sides of the Media.
Experience That Can Not be Taught
ABOUT LOUISE GREENE
Louise Greene brings more than 30 years of experience across journalism, media relations, corporate communications and brand strategy.
As both a journalist and media relations specialist, Louise understands how journalists assess evidence, test claims and decide whether a story warrants publication. She also knows how individuals and organisations should prepare for scrutiny, respond to serious allegations and communicate credibly when the stakes are high.
Her expertise is also deeply personal. After becoming the subject of a damaging and, in her view, profoundly biased article by a major national newspaper, Louise experienced the devastating consequences of reporting that omitted extensive documentary evidence, failed to verify crucial claims and excluded facts central to a fair and accurate account.
That experience gave Louise an understanding of reputational crisis that professional experience alone cannot provide. It led her to specialise in high stakes media strategy, crisis and issues management, Australian Press Council complaint preparation and reputational recovery.
Louise combines journalistic insight with strategic judgment, empathy and absolute honesty. She helps clients establish the facts, assess their options and make the strongest possible response.
FACING A MEDIA DEADLINE OR DAMAGING COVERAGE?
For confidential advice about adverse media coverage, reputational crisis, Australian Press Council complaint preparation or media response management contact Louise Greene on 0479 101 274 or email Louise@themediaspecialist.com.au
Memberships
