We make sure your story is heard and believed.
High-stakes media strategy when reputations, organisations and careers are on the line.
The Media Specialist helps organisations and individuals manage reputational crises, challenge unfair reporting and shape complex public narratives through crisis counsel, Australian Press Council complaint strategy, litigation communications and strategic media relations.
Led by senior journalist and media-relations specialist Louise Greene, The Media Specialist combines editorial judgment, strategic communications expertise and more than 30 years of media experience.
About The Media Specialist
Crisis & Issues Management
Australian Press Council Complaint Strategy
Australian Press Council Complaint Strategy
Clear, decisive communications when the stakes are high and the response matters.
We assess the reputational risk, identify vulnerabilities, establish the facts and develop a strategy before speculation or adverse coverage takes control.
Services include crisis strategy, key messages, holding statements, media responses, stakeholder communications, interview preparation and ongoing senior counsel.
Australian Press Council Complaint Strategy
Australian Press Council Complaint Strategy
Australian Press Council Complaint Strategy
Strategic guidance for individuals and organisations challenging inaccurate, unfair or harmful reporting.
We assess published material against the Australian Press Council’s Standards of Practice, identify the strongest potential grounds of complaint, examine the evidence and prepare clear, rigorous submissions.
We also guide clients throug
Strategic guidance for individuals and organisations challenging inaccurate, unfair or harmful reporting.
We assess published material against the Australian Press Council’s Standards of Practice, identify the strongest potential grounds of complaint, examine the evidence and prepare clear, rigorous submissions.
We also guide clients through publisher responses, proposed resolutions, further submissions and adjudication preparation.
Where appropriate, we can help clients seek corrections, clarifications, amendments, replies, apologies or other meaningful remedies directly from publishers.
Every complaint is prepared with journalistic discipline. We focus on evidence, material inaccuracies, significant omissions, fairness, privacy, harm and the public interest—not anger or unsupported allegations.
Australian Press Council complaints normally need to be lodged within 30 days of publication. Early assessment is essential.
Litigation Communications
Australian Press Council Complaint Strategy
Litigation Communications
Strategic media counsel for class actions, public-interest litigation and complex legal disputes.
We work with law firms, litigation funders, organisations and individuals to communicate accurately and persuasively while respecting the legal strategy and the sensitivity of the proceedings.
Services include narrative development, claimant an
Strategic media counsel for class actions, public-interest litigation and complex legal disputes.
We work with law firms, litigation funders, organisations and individuals to communicate accurately and persuasively while respecting the legal strategy and the sensitivity of the proceedings.
Services include narrative development, claimant and case-study strategy, media materials, executive and spokesperson preparation, journalist engagement, issues management and communications around significant stages of a matter.
Strategic Media Relations
Australian Press Council Complaint Strategy
Litigation Communications
National media campaigns built around credible stories journalists genuinely want to tell.
We identify the strongest story, develop the supporting evidence, research and human case studies, and take it directly to the journalists, editors and producers who matter.
No generic media releases. No indiscriminate distribution lists. Every campai
National media campaigns built around credible stories journalists genuinely want to tell.
We identify the strongest story, develop the supporting evidence, research and human case studies, and take it directly to the journalists, editors and producers who matter.
No generic media releases. No indiscriminate distribution lists. Every campaign is shaped by editorial judgment and a clear understanding of what will command serious media attention.
SENIOR-LED. ALWAYS.
Experience That Can Not be Taught
ABOUT LOUISE GREENE
Louise Greene brings more than 30 years of experience across journalism, media relations, corporate communications and brand strategy.
As both a journalist and a media-relations specialist, Louise understands how journalists assess evidence, test claims, identify weaknesses and decide whether a story warrants publication. She also understands how organisations and individuals can prepare for scrutiny, respond to allegations and communicate credibly when the stakes are high.
Louise has developed media campaigns involving major corporations, emerging companies, class actions, health issues, public-interest investigations and highly sensitive personal stories. Her work has secured prominent coverage across Australia’s leading newspapers, television programs, radio networks and digital publications.
Louise’s expertise is also deeply personal. After becoming the subject of a damaging and, in her view, profoundly biased article by a major national newspaper, she experienced firsthand the consequences of reporting that omitted extensive documentary evidence, failed to verify crucial claims and excluded facts central to a fair and accurate account. The resulting narrative caused devastating professional, financial and personal harm and gave Louise a rare understanding of what happens when media power is exercised without sufficient rigour, fairness or accountability. She experienced firsthand how quickly a media narrative can take control and the profound professional, financial and personal consequences that can follow.
Although extraordinarily distressing, the experience gave Louise an understanding of reputational crisis that cannot be acquired through professional experience alone. She knows what it is like to face intense public scrutiny, to have your credibility challenged and to navigate a formal media complaints process while trying to protect your livelihood and rebuild.
That experience led Louise to specialise in high-stakes media strategy, crisis and issues management, Australian Press Council complaint preparation and reputational recovery. She combines a journalist’s understanding of the media with the rare perspective of someone who has experienced its power from both sides.
Louise brings strategic judgment, empathy and absolute honesty to every engagement. She does not promise to erase difficult reporting or guarantee outcomes. She helps clients establish the facts, assess their options and make the strongest possible response.
BEFORE THE STORY TAKES CONTROL, TAKE CONTROL OF THE STRATEGY.
For confidential crisis counsel, Australian Press Council complaint guidance, litigation communications or a strategic national media campaign, contact Louise Greene on 0479 101 274 or email Louise@themediaspecialist.com.au
Memberships
